People Buy Emotions, Not Things

Emotional intelligence, EQ, is defined as the ability to understand and manage emotions as they happen to both yourself and those around you. This awareness leads to a variety of other skills that allow the individual to handle social networks, empathize with others and effectively address customer satisfaction. Many a times, an employee if lacks […]

INSIDE SALES

How many of you stay away from sales people at your local drug store or even at well-established huge brand spaces with fancy lighting and ‘spoiling you for choice’ sort of stuff? I, for one, stay as far away from them as possible; especially when I am just browsing around with my Starbucks. I dread […]

DO YOU CARE ABOUT THE CUSTOMER’S POINT OF VIEW?

Heard about Mystery Shoppers? Ever wondered what makes great brands spend a huge amount on asking people to fake as shoppers and even provide them with goodies? What do Mystery Shoppers bring back to the organization? And if at all they bring back something, what is it and to what part of the organization does […]